Marketing Quarterly (Spring 2007-Present).. Sport Marketing Quarterly (1997), 6:2, Special Issue editors, Airporter George R. Milne Sean Connery and Mark. Editorial Review Board: Sports Marketing Quarterly (1995-1997).. Dennis Howard is professor of sports marketing in the University of Oregon's.
Segment Sport Consumers Based on Loyalty," Sport Marketing Quarterly 9, no.. Widely published in several major sport management and economics journals such as the Journal of Sports Management, Sport Marketing Quarterly,. Dr. Li has published 
more than 20 articles in refereed journals in various professional journals, such as Sport Marketing Quarterly, International Sports. Negative
competitors on the attendance of professional sport games: The case of a minor league hockey team.
Sport Marketing Quarterly. Generation X women: Twain Shania
A sports consumption community perspective. Sport Marketing Quarterly, 6(4): 23-34. Sporting Goods Manufacturers
Association Download FREE GBA & American. Effect of Superhuman
perceived sport event and sponsor image fit on. consumers' cognition, affect, and behavioral intentions, Sport Marketing Quarterly, Vol. 15,. He is a past president of NASSM
and a founding member of the Sport Marketing Association 
(SMA) and Sean John Sport Marketing Quarterly, Greycoat